I was brought on to elevate WealthBuilders’ brand from a fragmented look to a cohesive, mission-driven identity. I created style guides, redesigned digital assets, and led YouTube and social media growth strategies that helped multiply their audience and engagement. What started as a solo effort became a system that now supports a growing creative team and a thriving nonprofit platform.
I refined and elevated Ronin’s brand through original photography, hands-on creative direction, and marketing design. Developed a professional catalog and supporting materials that showcased the product in action, increased brand credibility, and connected with users around the world.
I collaborated with Aero-Graphics to create the Under Our Wings campaign, developing print materials and a convention booth that clearly communicated their expertise and elevated their brand presence. The campaign helped the company gain recognition in the aerial mapping industry and secure new private and government contracts.
I partnered with the Big 5 Learning Center to create an engaging scam prevention training during the height of the COVID-19 pandemic, when store managers were being targeted by fraudsters. Using a story-driven, crime-show-inspired video format, the course led to a 93% completion rate and helped reduce scam incidents by 85% in just one month.
I designed a meaningful graphic for Murph apparel to honor Lt. Michael Murphy, turning a personal tribute into real support for veterans through donations to the Wounded Warrior Project.
Implemented user research and testing to create a visually appealing and highly functional interface that increased user engagement and sales.