Aero-Graphics, founded in 1965, is a trusted leader in geospatial solutions, delivering high-precision mapping, LiDAR data, digital topographic maps, and orthorectified imagery to clients across government, engineering, and utility sectors. With nearly 60 years of experience, the company combines cutting-edge technology, in-house equipment, and a highly certified team to ensure unmatched accuracy, speed, and reliability. Despite its growth, Aero-Graphics remains rooted in its family-owned values, fostering strong client relationships through creativity, adaptability, and a commitment to excellence. By maintaining full control of its operations and flight schedules, Aero-Graphics consistently meets project demands with precision and efficiency—helping clients solve complex challenges and make informed decisions, one pixel at a time.
During my contract work with Aero-Graphics, I was brought in to help address a key challenge: attracting new clients through more effective marketing. Although the company had a long-standing reputation for accuracy and reliability in geospatial solutions, they lacked a cohesive advertising strategy and struggled to develop a campaign that clearly communicated their value. I collaborated with their internal team to refine their messaging, highlight their unique strengths, and craft a campaign approach that aligned with their brand identity. My focus was on creating visually compelling materials and a clearer narrative that positioned Aero-Graphics as both innovative and trustworthy. The goal was not just to promote their services, but to help them stand out in a competitive industry and build long-term visibility with new audiences.
To strengthen brand visibility and communicate trust, we developed an ad campaign titled Under Our Wings. The campaign focused on showcasing the company’s reliable services and outstanding work in the aerial mapping industry. We executed a series of visually cohesive print campaigns and designed a sleek, inviting convention booth that gave them a strong presence at industry events. This setup allowed for impactful one-on-one conversations with potential clients, reinforcing the company’s credibility and professionalism. As a result of these efforts, the brand gained increased recognition in the aerial mapping space and successfully secured multiple private-sector clients, along with new government contracts. The campaign played a key role in positioning the company as a trusted leader in the field.
